Digital Captive

Friday, September 01, 2006

Coyote Howler, re-visioning a newsletter

I've been involved in a project to release the Cerro Coso newsletter via an email listserv. Previously called "The Report to the Board" the college wanted to revision the newsletter, in particular with a name that was more fitting of a college community-wide publication. I initially suggested the Coyote Howl, which then became the Coyote Howler. Since this was a great time to not only give the newsletter a new name, I thought it would also be great to give it a new fresh look. I originally had planned on only working on a new masthead as I had an idea to go with the new name, but as often happens with me, the concept grew from there and it became a full-fledged redesign (much to the surprise of those involved with the actual production of the newsletter). The inspiration behind the overall design is the new college catalog cover design I recently worked on. I felt it would be ideal to have two well seen publications tie together to create some visual continuity for the college.

Originally created as a full-bleed concept in InDesign, the layout was revamped to fit print specs and converted into a PageMaker doc since there was software incompatibility due to version issues with the system of the staff member who would actually be producing the newsletter every month. Here is the result of the makeover. Enjoy!

2 Comments:

  • The Howler is a very nice upgrade, and your postcard designs were 'supercool' as well.

    It's really exciting to see the college putting this new energy into marketing ... and, they've got the right designer on the job!

    By Blogger Jim Kiggens, at 8:36 PM  

  • Thanks Jim! It was really fun getting to work on the projects, even though they were really short turnarounds. I'm glad you liked the postcard.

    By Blogger C.Bleau, at 2:29 PM  

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