3D art takes brochure into overdrive

Here is a brochure created in Photoshop and InDesign for the Automotive Technology program at Cerro Coso. I had lots of fun doing the design and layout for this piece, but the coolest part of this brochure is by far the awesome 3D visuals of the cars. The cars were all created by Kris Horton, a graduate of the Digital Animation program at Cerro Coso. Kris now does automotive visualization professionally. You may have seen some of Kris’ work in Popular Hot Rodding magazine as his modern camaro concept, pictured in the brochure, received world wide attention.

The target for this brochure was high school students so having a design that was attractive to a younger crowd was important, and using eye-grabbing car visuals was the way I addressed this. Carrying the road theme through the brochure tied together the car concept and also added some visual flair to the brochure. The color palette for the brochure came from the various vehicles featured in the brochure and the cover title was based on the program website. Overall this is one of my favorite pieces of work.

• Digital Animation Program
• Automotive Technology Program
• Cars by Kris
• View full brochure in PDF